etzee

Can I sell in my own language?

Yes, and for a local audience it is worth more than any promotion.

The Metzee team20 Oct 20262 min read

Yes. Write your listings, your store page and your policies in whatever language your buyers read, and host your shows in it.

Metzee does not translate what sellers write — titles, descriptions and chat stay in your words, in your language. Using Metzee in your own language

Why it is worth doing

Most people in India do not read English comfortably. A listing in the language your buyers think in is read properly rather than guessed at — and a guessed-at description is where returns come from.

For a local audience it beats any amount of promotion, and it costs nothing.

The practical version

Write the title in the language people will search in. This is the one that matters most, because it decides whether anyone finds the item at all.

Describe condition in that language too. Condition is the part a buyer must understand exactly.

Say on your store page which languages you answer in. Buyers will not ask if they are not sure.

Host in whichever you are fluent in. A host stumbling through a second language sells less than one talking easily. There are no subtitles, so the show is in your voice.

Writing in two

Common and sensible. Title in both, description in both, or the title in the language people search and the detail in the one you write best.

Not twice the work for twice the audience — but noticeably more reach for moderately more effort, and worth testing on a few items before doing all of them.

What is translated for you

The app itself — eleven Indian languages and English, every screen, so a buyer reading in Tamil meets your Tamil listing inside a Tamil app.

Emails and messages Metzee sends.

Not your words, which is deliberate. A machine translation of a condition description is exactly the kind of error that ends in a dispute.

If a buyer writes in a language you do not read

Say so plainly and ask them to write in one you do. Better than guessing at a question about condition — and buyers are generally happy to switch.

If something in the app reads badly in your language

Report it, with a screenshot and where you saw it. Translations get reviewed and an awkward one is worth two minutes. Reporting a wrong or awkward translation

More: language and your buyers, using Metzee in your own language, selling from outside a metro.

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