Food has a timer on it, and the pricing has to respect two of them: the date on the pack and the time in transit.
Price against the date
A product with six months left and the same product with three weeks left are different items. Say the date and price the difference rather than hoping nobody looks.
Short-dated stock sells well when it is clearly short-dated and priced for it. It sells badly when the date is a surprise.
Price delivery honestly
This is a category where delivery can cost more than the food. Weigh it, check what your courier charges and what they will carry, and decide whether this item is a posted item or a collection item before you list it. How delivery is charged.
Local-only is a legitimate listing here and frequently the right one.
What moves the number
- The date
- Whether it is something that cannot be bought locally
- Batch size and whether it is a one-off
- Packaging — sealed, boxed, giftable
- How far it can travel safely
Lots and bundles
Hampers and themed bundles work well live, and they let you pair a short-dated item with a longer one. Say every date in the bundle, not just the longest.
Questions people ask
Should I start low on perishables?
Yes, and run them early in the show while the room is full. A perishable that does not sell is a loss, not stock.
Is a hamper worth more than its parts?
Usually, if it is presented well and every date is stated.
What if nothing sells?
Then it was priced or timed wrong, and the lesson is cheap. Do not relist anything whose date has moved on without saying so.
More: how to price for auction, selling food.