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Notes from the people making Metzee, and from the sellers on it.
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74 posts tagged growth
How to boost a show, step by step
Seven promotions, what each one buys, how you pay, and the three numbers that say whether it worked.
How to run an offer, step by step
Discount codes and flash deals — how to set each one, and how to see afterwards what it actually cost you.
Common mistakes selling food and drink
Promising delivery before asking the courier, and leaving the allergens off the listing.
Common mistakes selling beauty products
Decanting into another container, and writing what a product does to a person.
Common mistakes selling baby and child items
Listing before checking the recall, and treating a missing strap as a discount.
Common mistakes selling estate lots
Saying you have been through it when you have not, and photographing a closed box.
Common mistakes selling outdoor gear
Packing it damp. Three days in a sealed parcel and mould is permanent.
Common mistakes selling sports equipment
Quoting delivery before checking the length, and never giving the specification.
Common mistakes selling furniture and homeware
No measurements, and no decision about delivery until after somebody has won it.
Common mistakes selling womenswear
Measuring a stretch fabric while pulling it, and never turning the lining out.
Common mistakes selling menswear
Giving a size instead of measurements, and never mentioning the alteration.
Common mistakes selling electronics
Not signing out. The buyer receives a device they cannot use, and no reset fixes it.
Common mistakes selling bags
Posting it unstuffed, and never mentioning the smell.
Common mistakes selling collectibles
The word "rare", and a box used as a shipping carton.
Common mistakes selling anime and manga
"Near complete" instead of volume numbers, and a spine broken by bad packing.
Common mistakes selling minerals and crystals
No scale in the frame, an undeclared treatment, and a claim about what a stone does to a person.
Common mistakes selling handmade work
Apologising for the variation, and pricing against a factory.
Common mistakes selling art
Letting an attribution ride along inside a condition claim, and framing before the sale.
Common mistakes selling antiques
Refinishing before the show. An afternoon of polishing can remove most of the value.
Common mistakes selling film posters
Flattening a folded poster, and never showing the back of the sheet.
Common mistakes selling cricket memorabilia
Certainty you cannot back, and a bat posted without checking what the courier charges for length.
Common mistakes selling sports memorabilia
Writing "authentic", and blending a condition claim with a provenance claim.
Common mistakes selling sports cards
Naming a grade you hope for, and comparing a raw card against a slab.
Common mistakes selling toys and collectibles
Using the collectible box as the shipping carton. It arrives, and the value does not.
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