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Notes from the people making Metzee, and from the sellers on it.
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74 posts tagged growth
Wedding season: what sells, and when to have it ready
Sarees, jewellery and gifting, and the lead times that decide whether you catch the season or miss it.
The arithmetic of a regular buyer
One person who comes back is worth more than a dozen who came once, and the thing that produces one is duller than it sounds.
Moving your shop to Metzee
What to bring, what to rebuild, and how to bring your buyers rather than starting from nobody.
Selling in more than one place at once
The real problem is not effort. It is one object listed twice, sold twice, and refunded once.
Metzee for an existing shop
For somebody who already has a counter and customers: what changes, what does not, and how to run both without the stock going wrong.
Your first week selling, day by day
Set up, list a few things, run one small show, then read what happened. A week is enough to know whether this works for you.
Selling around festivals and seasons
The calendar moves your buyers and your couriers in opposite directions. Plan for both.
When one person is not enough
Four signs, and what to hand over first. The money never moves.
Turning a buyer into a regular
The cheapest sale you will ever make. What produces one, in order.
Promoting a show without spending money
Five things that cost nothing, and they outperform the paid ones early on.
Getting your first hundred followers
The only asset that compounds. Six ways to earn them, in order of what works.
What to do after a show ends
Eight things, in the half hour afterwards. The first two decide most of it.
When should you go live?
Your own buyers tell you. Where the answer is, and why copying somebody else is the wrong move.
What sells well in a live auction
One property decides it, and it is not the category.
What does a realistic first month look like?
Smaller than you hope. The numbers that actually predict a second month, and the ones that do not.
How do I get buyers to leave reviews?
By giving them something to say. The things that produce reviews, and the one that costs you them.
Should I put a note in the parcel?
Yes. It is the cheapest thing you can do and it shows up in reviews more than anything you buy.
Do I have to go live on a schedule?
No. Nothing requires a show at all. What a rhythm actually buys you, and the honest cost.
What is sell-through, and what is a good one?
The share of what you put up that actually sold. The one number worth acting on, and what it is telling you.
Where do I see how my show did?
The recap for what sold, and the figures that tell you whether to change anything.
Nobody came to my first show
That is the normal first show. Three things change it, and none of them is paid promotion.
Can I relist something that did not sell?
Yes — and the three things worth changing first, because relisting it unchanged is how an item fails four times.
How to bring an existing shop onto Metzee, step by step
For a seller who already has stock, photos and customers somewhere else. A fortnight, in order, without closing anything.
How to find your store’s numbers, step by step
Four screens, and the five figures out of hundreds that should actually change what you do next week.
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